BLINK BLINDS + GLASS

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A new blinds-between-glass ingredient product by ODL needed help. Before anything else, the product needed a name, I helped with the concept of Blink – an appropriate name for a product that controls light as easily and intuitively as the human eye.  Then I proceeded to create a logo and visual identity that was bright, friendly and optimistic. With a new brand in hand, a campaign that involved print ads, digital, event and trade show booth space, photography, and video that captured the story of Blink Blinds + Glass.