THE COCKTAIL PROJECT

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A single-source recipe database for consumers who want a one-stop shop for all their cocktail recipe needs.  We built this new brand from the ground up, using Beam Suntory's entire brand portfolio. We started with the logo, then moved on to a mobile-first digital experience. Not only is the recipe site a great source for cocktails based by spirit, but the user can find their cocktail by occasion, drink type, and flavor profile. The site highlights a great user experience with recipes, articles, and high-quality photos all promoting the Beam Suntory Brands.