DAP

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How do you introduce a new product in a product category that is seen as “boring” in a bold, creative, and memorable way? We developed a campaign around the new Hybrid Sealant by DAP, called AMP. We took the reference of elite military ops, and state-of-the-art technology to elevate our product benefits, while shrouding AMP in mysterious intelligence. It makes the product feel powerful and cutting edge, making AMP, An Elite Seal.